Anna Shaw — Design Leader

I’ve spent my career building—new products from scratch, platforms that need to grow, teams from the ground up, and experiences that need to connect.

Strategy & vision

Product and experience strategy
Experience vision
Brand-to-product thinking

Scale & execution

Platform scaling and modernization
Zero to one
Systems design

Leadership & standards

Team leadership and direction
Client and stakeholder leadership
Principles, craft, and quality

Work

Advice Experience

Designing a new goals-based planning experience

Product Experience · Financial Services

→

One (now OnePay)

Extending a banking app into a financial wellness experience

Future Vision · Consumer Fintech

→

Patient / Care Board

Systematizing a scalable patient communication platform

Product Strategy & UX/UI · Health Tech

→

Multikrd

Strategic redesign for a cross-border fintech platform

Product Redesign · Consumer Fintech

→

Property Management Platform

Redesigning a complex enterprise platform

Platform Expansion & Redesign · Enterprise

→

Fitbit

Elevating visual design for a trusted wellness brand

UI Evolution · Consumer Health

→

geniant.com

An agency website built to tell the full story

Marketing · Portfolio Website

→

Visitor Experience Vision

A cross-disciplinary vision for a world-class visitor experience