That means building the right strategy and systems, then sweating the details until it lands. As a player-coach, I stay close to the craft while setting direction for the team. I’m excited by products with room to grow, whether that’s building something new, evolving what exists, or both.
Led design within multidisciplinary studios at two points in my career—building teams, directing complex programs, and staying close to the craft throughout. At geniant, I lead client engagements across financial services, health tech, enterprise, and consumer fintech—working as both client lead and design director, from setting experience direction to hands-on delivery. At Smart Design, built and led the visual design team, creating a framework for embedding brand strategy into product and digital experiences. Clients include Franklin Templeton, Multikrd, Utelogy, and Beacon.
Led design at two early-stage companies at different stages of build. At One (now OnePay), joined as the first full-time product designer and scaled the product from initial launch through Series A. At Knit Health, served as founding design lead—defining design vision and leading execution across brand and hardware/software product experience, from 0 to MVP.
Hands-on product and experience design across redesign and transition engagements—experience architecture, visual systems, and brand expression. Clients include Fitbit, Collective Health, Trulia, Citrix, and others across tech, enterprise, and consumer platforms.
Claude (strategic partner, design collaborator), Claude Code (prototyping and development)
Figma, design systems, interaction and product design, visual design
Experience strategy, user research and synthesis, journey mapping, opportunity framing, storytelling