Challenge
A site that didn’t tell the full story
The original site didn’t reflect the depth or quality of a studio that spanned digital, architecture, and an emerging people design practice—a rare combination that most buyers didn’t fully understand. The site needed to tell that high-level experience story while representing the deep expertise of each core discipline.
Work & Outcomes
UX, visual design, and cross-studio collaboration
I led UX and visual design, collaborated with engineers on implementation, and worked closely with studio leaders across the company to align on a shared direction.
- Information architecture — structured the site to tell a high-level experience story while supporting robust vertical and case study sections
- Flexible case study system — a template-based format for posting and editing work across disciplines while holding together as a cohesive whole
- Visual design — evolved the brand expression into something polished, consistent, and representative of the studio’s full capability
- Cross-studio alignment — facilitated input and buy-in from leaders across digital, architecture, and people design practices, while representing the deep expertise of each core discipline