Building toward the full promise of One
One had built a solid core around spending, saving, and shared money—but the brand promised something bigger: all your money, together in one place. The question was how to extend a focused banking app into a genuine financial wellness experience that could deliver on that promise.
Your money, all in one view
I led the vision work end to end—research into financial wellness needs and motivators, iterative concept testing from quick directional feedback through high-fidelity validation, and final design of a cohesive future-state experience that customers responded to strongly.
The center was the Financial Wellness dashboard—making it easier to visualize cash, credit, and shared money together in one place, then extending into a unified app direction ready for the next phase.
- Financial Wellness dashboard — unified view of spend, save, pockets, credit score, and savings incentives
- Balance tracker — historical graph showing spending and saving patterns over time
- Enhanced pocket sharing — personalization, goal setting, and communication within the account
- Money movement — all money in and out tools in one place
- In-product brand integration — brand storytelling woven into the experience to reinforce One’s differentiated positioning