Challenge
A platform ready to grow
A healthcare startup had built a real product: getting the right clinical information to the right people across hospital environments. But the platform had grown organically—multiple display contexts, different screen sizes, touchscreen and d-pad navigation, no shared design logic connecting them. They needed a unified foundation that could scale without sacrificing hardware flexibility.
Work & Outcomes
Strategy first, then system
I led both the strategic and design work—starting by identifying what was keeping the product from growing and prioritizing a systems approach to the UI/UX as the foundation for everything that followed. From there we defined a clearer product direction and built the design system to support it.
- Product strategy — prioritized roadmap towards stabilizing and strengthening the platform for growth
- Information architecture — defined an information hierarchy that allowed the same data to display appropriately across every context
- UX/UI system — modular component framework designed to work across in-room, door, and nurse station display contexts
- In-room digital whiteboards — patient and care team data view on large wall-mounted screens, many with integrated TV and entertainment
- Nurse station dashboard — multi-patient overview for care coordination across a floor or unit