Sleep’s Best Friend
Knit was an early stage health-tech start-up, creating a camera and app that delivered sleep information to help families better understand their child’s sleep.
![Knit_Brand_1.png](https://images.squarespace-cdn.com/content/v1/5d6051fb4f1fd30001b489a7/1567138419631-QH7V4SMPA8UAPOEHL6HS/Knit_Brand_1.png)
![Knit_Brand_1 Copy 2.png](https://images.squarespace-cdn.com/content/v1/5d6051fb4f1fd30001b489a7/1567138419532-EGDTZZK250FKSTPSE1WQ/Knit_Brand_1+Copy+2.png)
As a new brand and category, they needed to establish their values and introduce their offer to new parents. The look was built and extended from a very early logo mark into the current logotype. It has a rounded playfulness that evokes the bits and pieces of data and health coming—weaving together the strands of health.
![Knit_Brand_1 Copy 3.png](https://images.squarespace-cdn.com/content/v1/5d6051fb4f1fd30001b489a7/1567138542637-PSZH7QWKB5BIJODTQDHB/Knit_Brand_1+Copy+3.png)
COMPANY
Knit Health
Role