I lead differentiated user experiences that build delight and loyalty for early and evolving brands.
In the last several years I’ve focused on bringing vision to reality by crafting startup launch experiences as well as the evolution of products used by millions.
I leverage a product + brand background, agency-steeped creative processes and a human-centered approach. I’ve worked with teams to envision cross-platform experiences, digital design systems, web, mobile and native UX applications—including products that help people better manage their health or their money, discover content, and share.
AS A LEADER
Opportunity builder
Built the Visual Design team within Smart Design’s SF studio. We chartered and extended our unique vision, offer and skills to company and clients. Later I worked to scale Femme Den to a platform that offered new opportunities for women in the company.
Cross-connector
With a background leading cross-disciplinary teams, I’ve seamlessly floated within and across organization structures to uncover helpful knowledge, build advocacy and get things built. In small teams, I thrive on collaborations that leverage the best of all skill sets.
Flexible approach
From the traditional approaches of design firms to fast-growth teams, I’ve worked through many approaches to design within an organization. I believe context is key.
AS A DESIGNER
Systems thinker
With a strong eye for how pieces and parts work together, I’ve led numerous programs that communicate strategies and systems across platforms, visual languages and UX patterns.
Human-centered
Being able to make a positive impact on people’s everyday experiences is what drives me in design. Steeped in a human-centered approach, I also strive for emotional connections and purposeful outcomes that make a difference to people.
Brand builder
I leverage my background by envisioning experiences that uniquely build upon and further brand promises in visual, behavioral, verbal and signature moments. These are the points that delight people and help differentiate products.