The Future of Work
Citrix was evolving from an on-premise installed system to SaaS solutions and expanding their target audience to include C-suite and end-users. Their system needed a stronger story and tighter frameworks to grow with the company.
Our design proposal built on the two dots in their identity to communicate a connection between two ideas—a simple idea that scaled to juxtaposed concepts at the highest levels and symbolic graphics at the detail levels.
Client
Citrix
Role